US BANK
COMPLETE
MOBILE APP
REDESIGN
SNAPSHOT
a summary to scan or share
ARTIFICIAL INTELLIGENCE
authentic insights
REIMAGINING MOBILE BANKING IN UNDER A YEAR
Discover the inner-workings of the sophisticated UX Research program of over 56 studies across 6 product teams to inform a single, ground-breaking mobile banking experience that transformed their largest, most expensive customer segment from financially floundering to money masters.
Multiple Roles, One Vision
Kate Developed the Mixed-Method UX Research Program that Drove Customer-focused Product Decisions across the entire re-design, summarized:
Multi-method program of short and long-term studies serving various product stages, timelines and resource limitations to be executed consecutively by 6 separate sprint teams for 18+ months
UX Research Leader for Sprint Team 1 + 2, including these product categories and features:
Financial ‘Snapshot’ Foundations
AI Integration for Proactive insights to Inspire Positive Financial Behavioral Change
Dashboards + Simplified Visualization of Key Financial Analytics (balancing details for the financially savvy with simplicity for lower financial literacy)
UXR Operations Manager
Sourced, governed, allocated and tracked tools, budgets, participants and research activities for all 6 teams
Oversaw the relationship between legal teams, products teams and the participant
Research Support for other Sprint Teams, as needed
UXR Operations Win
Able to conduct over 56 individual studies, gartnering 5,000+ unique voices across 6 product teams in 12 months following Agile practices - with only 3 UX Researchers.
Client
US Bank
Year
2018 (18-month project)
Product Management
Agile; 2-week sprints
Team Structure
6 studio teams;
1 UXR per team with centralized UXR operations and resources
Project
Complete Mobile Banking App redesign with industry first foundational customer research exploring financial literacy, financial empowerment, trust in AI and long-term behavioral change.
Product Lifecycle
Discovery to Live Launch
Deliverables
The Best Customer Experience in Mobile Banking (2018, 2019 + 2020)
Over 1,000,000 5-Star Reviews
DEEP DIVE
details to discover and devour
coming soon